In the therapy industry, word-of-mouth testimonials and reviews are crucial for promoting your business. Recommendations from clients, whether online or offline, highlight your services and the customer experience at your therapy practice.
The COVID-19 pandemic has limited face-to-face appointments and treatments, making it challenging to maintain word-of-mouth advertising. Here’s how you can effectively connect with your target audience through social media and influencer marketing:
Connecting with Your Target Audience
A strong social media strategy ensures that the right people know about your therapy services. Identify your target audience and understand the social media landscape. Consider whether there are influencers who would appreciate your treatments. Look for social media users with substantial followings whose aesthetic aligns with your therapy business. Make sure these influencers know about your business and encourage them to recommend you to their followers.
Who to Work With
Working with influencers might seem daunting, especially during the pandemic. Whether you’re an established therapist or new to the industry, capturing the attention of major influencers can be tough. Fortunately, you don’t need to collaborate with the biggest names to benefit from influencer marketing.
Go Local
If you’re a local therapy business, seek out local Instagrammers or YouTubers. Start by reaching out to local influencers, offering free treatments in exchange for social media coverage. Alternatively, you can use social media marketing specialists to establish paid partnerships with local influencers on platforms like Instagram, YouTube, or TikTok. Depending on your business size and budget, consider working with less established social media personalities with a few thousand followers instead of high-cost influencers.
Maintaining Contacts
Once you’ve partnered with an influencer, the work doesn’t stop there. Even for one-time collaborations, maintain an active social media presence to maximize the benefits. Ensure your social media profiles, including Facebook and Instagram, are up-to-date with engaging content. Additionally, make sure your website is well-maintained, as influencer content will drive traffic to your site. This will boost your social media following and help you sustain and build on your success.
Creating a Lasting Impression
Whether the influencer partnership is short-term or long-term, maximize the collaboration by being proactive on your own social media. After recommendations go live, thank the influencer publicly, tagging them in your posts. This shows appreciation and helps maintain a positive connection.
Continuing the Effort
After the main social media recommendations are published, continue posting great content to engage new followers. Showcase your therapy business positively across all social platforms. Consider interviews with your therapists or quick updates for Instagram stories to keep followers informed and interested in your services in the post-COVID environment.
By strategically using social media and influencer partnerships, you can effectively promote your therapy practice and maintain a strong presence even during challenging times.
