Therapists coming out of lockdown: preparing for the new normal

Current Situation for Therapists in the UK

Therapists in the UK are currently navigating a transitional period where the resumption of in-person treatments is imminent. However, deciding when and how to reopen for face-to-face sessions involves numerous practical, financial, and ethical considerations.

Planning for the New Normal

Reopening will require therapists to carefully revise their standard operating procedures to ensure the safety and wellbeing of themselves, their staff, and their clients. Specific changes will vary depending on factors such as client numbers, the physical setup of the space, and even small details like offering refreshments. It’s crucial to communicate these changes clearly to ensure clients are informed and comfortable.

Updating Your Website

Updating your website with these changes is essential. Utilize social sharing buttons to connect with your social media presence and include links to relevant information about lockdown easing guidelines. To improve your website’s search engine ranking, incorporate relevant keywords for better SEO. Consider using SEO management tools to maximize your search engine scores. Additionally, refreshing your website’s branding can align with the new phase of offering face-to-face therapies with safety-focused adjustments.

Direct Client Communications

Since not all clients regularly visit your website, proactive communication is key. Announce your reopening via email or text, including a link to your website’s information page. This approach ensures clients can easily access relevant information and helps increase your website traffic.

Post-COVID Opportunities

During lockdown, many therapists have supported clients remotely, often at reduced rates or for free, enhancing their reputation and exposure. There is now an opportunity to incorporate remote therapy options into regular practice. This could involve retaining remote clients and monetizing the creative support services offered during lockdown, particularly for those with mobility restrictions or in remote locations. Flexibility in your services can attract a broader client base.

Using Social Media for Remote Services and Content

Incorporating remote client services can be effectively supported by social media. Tools like Instagram Live, Facebook Live, and Messenger Rooms enable you to host real-time, interactive sessions such as classes, talks, or collaborative events. For clients in different time zones or with scheduling constraints, recording and sharing content on platforms like YouTube can increase your reach and offer a new revenue stream through paid content.


The past few months have required new measures and preparations for therapists. This is an ideal time to enhance your website and social media presence. The effort invested in online communications and marketing can significantly boost your exposure and earnings. A professional, well-designed website is crucial for expanding your business reach and client base post-COVID.

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