Navigating Social Media Marketing for Therapists During COVID-19
If you’re a self-employed therapist or own a therapy business, you likely already use social media as a key marketing tool to connect with patients. However, with the current COVID-19 pandemic affecting millions globally, marketing strategies may seem challenging. Here are some tips to adapt and enhance your social media marketing efforts during these uncertain times.
1. Reevaluate Your Social Media Platforms
Consider shifting your focus to platforms like Twitter, which experience lesser engagement decline compared to Facebook and Instagram. Twitter’s immediacy makes it a preferred source for news updates during crises.
2. Adjust Your Tone
Maintain a calm, empathetic tone in your posts. As a therapist, provide reassurance and share self-care tips to support your audience mentally and physically during lockdowns.
3. Mindful Posting Frequency
Avoid flooding your followers with excessive content amidst breaking news. Prioritize quality over quantity to maintain brand integrity and trust.
4. Create Trustworthy Content
Invest in producing long-form content like articles, podcasts, or YouTube series. These resources deepen connections with your audience and establish trust, essential for future business recovery.
5. Stay Sensible and Sensitive
Incorporate sensitivity into your posts, avoiding insensitive jokes or humor related to the crisis. As a healthcare provider, maintain professionalism and refrain from heavy selling.
6. Highlight Online Services
Promote online therapy sessions or virtual classes like yoga and counseling. Utilize social media to showcase alternative service delivery methods while adhering to social distancing measures.
7. Engage Responsively
Take advantage of social media’s direct communication channels to engage with clients promptly. Use this time to strengthen brand awareness and foster engagement, laying the groundwork for future face-to-face appointments post-pandemic.
In conclusion, by adapting your social media strategy with sensitivity and relevance, you can maintain connections with your audience and even expand your reach during these challenging times.
