Recruiting Caregivers with Facebook PPC: An Investment Worth Making
Impact of Caregiver Shortage on Agencies According to a report by HCP, 97.8% of agencies say the caregiver shortage has hurt their business. You’re likely feeling this too. Without enough caregivers, your agency can’t grow. The caregivers you do have might get tired, lose interest in their work, and possibly leave. Recruitment Automation in Competitive […]
Caregiver Recruitment: Leveraging Facebook PPC for Recruiting Success
How to Recruit Caregivers for Your Home Care Agency Did you know you can recruit caregivers the same way you attract clients? Caregivers are in high demand. By 2030, 73 million Baby Boomers in the U.S. will be 65 or older, increasing the need for in-home care. The AARP says we’ll need about 700,000 new […]
Why They Stay: Unlocking the Secrets to Caregiver Retention in Home Care
Employee Retention: A Key Challenge Across Industries For employers in every industry, keeping employees is a big challenge. In 2023, 66% of HR professionals said that employee retention is their top priority. This issue is even more serious for healthcare companies, where turnover rates for some jobs can be as high as 35%. Keeping caregivers […]
The Heart of Home Care: How A Positive Reputation Can Attract More Clients
How Does Your Community See Your Home Care Agency? What does your community know about your home care agency? What do they think about your business? Your community is full of potential clients and caregivers, so your reputation is key to your agency’s growth. When Did You Last Check Your Reputation? Reputation management is important […]
Making Every Click Count: The Importance of Intuitive Design in Home Care Websites
Make Your Home Care Agency’s Website Client-Friendly One of the first places a potential client will interact with your home care agency is your website. How much thought have you put into making it conversion-optimized? That is, designed in a way that makes it as quick and easy as possible for leads to become clients. […]