Google page experience update to launch May 2021 with new labels in search results

Preparing for Google’s Page Experience Update: Key Points to Consider

Over a year ago, Google announced the page experience update, which is set to launch this May. This update is crucial for search engine optimization (SEO) planning, and with only a few weeks left, it’s important to understand the key aspects.

What is Google Page Experience?

Google will soon factor user experience into its rankings, using a visual indicator to highlight pages with great user experience. This evaluation will consider several signals, including:
Page load speed
Mobile responsiveness
Visual stability
Presence of HTTPS
Intrusive interstitials

The results of these tests will be shown through a visual indicator on the search results page, similar to AMP icons or mobile-friendly labels.

Improving Search Experience

This update aligns with Google’s goal of enhancing the search experience by providing indicators of page quality and relevance. Previous updates introduced page snippets and image previews; this update is expected to work similarly, helping users identify the best pages based on the new criteria.

What Makes a Great User Experience?

To offer a great user experience, consider the following factors:
Page Load Speed: Faster pages improve user experience.
Page Design and Structure: Easy navigation and minimal pop-ups enhance usability.
Engagement: Engaging content keeps visitors interested and satisfied.

Preparing for the Google Page Experience Update

Several tools can help you prepare, such as the Core Web Vitals report in Google Search Console. This report provides insights into your site’s performance based on the new criteria. To improve page load speed, consider:
Minimizing HTTP requests
Improving server response times
Reducing image sizes

If you’re using AMP versions of your content, Google will continue to support these after the update. AMP remains an effective way to ensure excellent page experience, with search pages linking to optimized AMP versions.

With mobile devices generating more traffic than desktops, ensure your website is mobile-friendly. Google already ranks sites based on their mobile versions, and this update will further emphasize mobile compatibility.

Anticipating the Update’s Impact

While it’s hard to predict the full impact of this update, some experts expect minor changes in page rankings. However, the visual indicator tool could significantly affect visitor numbers, making it important to stay informed.


At 3mindslogiq, we specialize in creating excellent websites and providing complete website support. Whether you need a new site or want to enhance your current one with professional SEO before the update, we can help. If you’re in the health industry and want to discuss your needs, contact our team today.

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